ICONIC HITMAKER TRACE ADKINS CELEBRATES THE RELEASE OF NEW MUSIC WITHA PERFORMANCE OF “WATERED DOWN” MARCH 31 ON “TODAY”

Trace Akin's Something's Going On

Photo Credit: Kristin Barlowe

NASHVILLE, TN (March 16, 2017) – Throughout his decades-long career, Trace Adkins has told his truth and lived with the consequences, so it comes as no surprise that he delivers one of the most raw and honest observations on life on the “other side of 40” in “Watered Down” the first single from his BBR Music Group/Wheelhouse Records LP, Something’s Going On March 31on “Today.”

In the slow-burning rumination on achieving insight with age, Adkins is fully aware of the adjustments and boundaries, but still maintains his edge, grit and power as an artist. It is the cut Adkins points to as the truest reflection of his career and life to date.

“That’s one of those songs where I smacked myself on the forehead and went, ‘Wow, I should’ve written that!’” Adkins says of hearing the song for the first time. “It is all autobiographical. It really is. I’ve never done a record and finished it and said, ‘OK, this is my favorite cut off this album.’ But this time, there’s no bones about it. This is my favorite cut. It just is. It speaks to my soul.”

With lyrics as emotionally clutching as, “We still fly like gypsies/Just a little closer to the ground” fans will hear Adkins’ conviction for themselves on March 31when Adkins premieres “Watered Down” on “Today” (9:00 AM-hour). The new single “Watered Down” debuted immediately on the Billboard Country Single Chart this week and was the fourth most-added song on the Mediabase Country Airplay Chart.

It is a milestone song and album worth celebrating. Adkins has sold more than 11 million albums, received three GRAMMY nominations and collected dozens of major motion pictures and television credits. His latest music, the much-anticipated Something’s Going On – his 12th studio album – marks Adkins’ first album release on his new label, BBR Music Group/Wheelhouse Records. Fans can view the lyric video HERE, featuring Adkins enjoying a simpler life and slower pace on his Nashville farm.

It’s been four years since Adkins’ last studio album Love Will… released in 2013, which debuted in the Top 10 on Billboard’s Top Country Albums chart, and fans have eagerly awaited this follow up ever since. Some of Nashville’s favorite and most respected songwriters contributed to the range and inspiration of Something’s Going On, boasting credits such as Tyler Farr, Craig Campbell and Shane McAnally to name a few. Something’s Going On was produced by Mickey Jack Cones.

Adkins is in the midst of his 2017 tour where he is on track to play more than 75 dates this year. VIP packages are available for select tour dates. As a gift to his fans, Adkins is offering a physical copy of Something’s Going On with each ticket order. Visit www.traceadkins.com for full details.

Trace Adkins 2017 Tour Dates:

Mar. 23 – Keswick Theatre, Glenside, Pa.

Mar. 24 – St. George Theatre, Staten Island, N.Y.

Mar. 25 – The Paramount, Huntington, N.Y.

Apr. 6 – Palace Theatre, Canton, Ohio

Apr. 7 – Del Lago Resort and Casino, Waterloo, N.Y.

Apr. 8 – Palace Theatre, Greensburg, Pa.

Apr. 9 – Lyric Opera House, Baltimore, Md.

Apr. 21 – Mechanics Hall, Worcester, Mass.

Apr. 22 – Hampton Beach Casino Ballroom, Hampton Beach, N.H.

Apr. 23 – State Theatre, Easton, Pa.

Apr. 27 – Thrasher-Horne Center for the Arts, Orange Park, Fla.

Apr. 28 – Anderson Music Hall, Hiawassee, Ga.

Apr. 29 – Mississippi Coast Coliseum Crawfish Festival, Biloxi, Miss.

May 5 – Golden Nugget Casino, Lake Charles, La.

May 6 – University of Arkansas, Hope, Ark.

May 18 – Mayo PAC, Morristown, N.J.

May 19 – Salem Civic Center, Salem, Va.

May 20 – Renfro Valley Entertainment Center, Renfro Valley, Ky.

May 21 – American Music Theater, Lancaster, Pa.

May 26 – Lakeside Hotel & Casino – Outdoor Theater, Osceola, Iowa

May 27 – Rhythm City Casino Resort – Event Center, Davenport, Iowa

June 18 – Old Settler’s Park, Rockton, Ill.

June 24 – Lakes Jam, Brainerd, Minn.

June 30 – Welk Resort & Theater, Branson, Mo.

July 1 – Choctaw Grand Theater, Durant, Okla.

July 6 – PNC Pavilion at Riverbend Cincinnati, Ohio

July 7 – Rose Music Center at The Heights, Huber Heights, Ohio

July 8 – Blue Chip Casino Hotel, Michigan City, Ind.

July 12 – Kresge Auditorium, Interlochen, Mich.

July 14 – Morgan County Fair, Jacksonville, Ill.

July 16 – Thunder Mountain Amphitheater, Loveland, Colo.

July 20 – Honeywell Center, Wabash, Ind.

July 21 – CEFCU Center Stage, Peoria, Ill.

July 22 – Country Jam USA, Eau Claire, Wis.

Jul 24 – Vilar Performing Arts Center, Beaver Creek, Colo.

Aug. 5 – Richland County Fair, Sidney, Mont.

Aug 12 – Texas Rose Horse Park, Tyler, Texas

Aug. 18 – Brown County Fairgrounds, Aberdeen, S.D.

Aug 19 – Trails West Festival, St Joseph, Mo.

Aug 21 – Central States Fairgrounds, Rapid City, S.D.

Aug 24 – Benton Franklin Fair, Kennewick, Wash.

Aug 25 – Western Idaho Fair, Boise, Idaho

Sep 1 – Evergreen State Fairgrounds, Monroe, Wash.

Sep 2 – Oregon State Fair, Salem, Ore.

Sep 3 – Twin Falls County Fairgrounds, Filer, Idaho

Sep 23 –So Long Summer Fest, Jefferson City, Mo.

Sep 27 – North Georgia State Fair, Marietta, Ga.

Sep 30 – Celebrate Virginia After Hours, Fredericksburg, Va.

Oct 14 – Georgia National Fairgrounds – Reaves Arena, Perry, Ga.

Oct 19 – Buffalo Run Casino, Miami, Okla.

Oct 20 – Riverdome, Bossier City, La.

Oct 21 – Horseshoe Tunica Hotel and Casino, Robinsonville, Miss.

Adkins’ trademark baritone has powered countless hits to the top of the charts. The three-time GRAMMY-nominated member of the Grand Ole Opry is a TV personality, actor, author, and spokesman for the Wounded Warrior Project and the American Red Cross, for whom he raised more than $1.5 million dollars as winner of NBC’s All-Star Celebrity Apprentice.

In recent years, Adkins has performed for our service men and women across 11 USO Tours, with his 12th scheduled for spring 2017. In his 2007 autobiography, A Personal Stand: Observations and Opinions from a Freethinking Roughneck, he recounted his rise to fame, brushes with death and battles with personal demons. Adkins has played a tough-as-nails biker in The Lincoln Lawyer (starring Matthew McConaughey), a desperate father in Deepwater Horizon (starring Mark Wahlberg) and a wise oracle of a tattoo artist in the family-friendly film Moms’ Night Out (starring Patricia Heaton, Sean Astin, Sarah Drew).

For more information, visit www.traceadkins.com or on Twitter, Facebook and Instagram @TraceAdkins.